Privacy & Cookies Policy

Last updated: December 2025

Matt Cassar Plumbing & Heating is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, how cookies are used on our website, and your rights under UK data protection law.

1. Who we are

Business name: Matt Cassar Plumbing & Heating Limited
Website: https://www.mattcassar.co.uk


Service area: Brighton & surrounding areas, UK

If you have any questions about this policy or how your data is handled, you can contact us at:

  • Email: matt.cassar@sky.com

  • Phone: 07956 431055

2. What personal data we collect

We collect personal data in the following ways:

a) When you contact us

When you contact us via our website, email, phone, or contact form, we may collect:

  • Name

  • Email address

  • Phone number

  • Address (where relevant to a quote or job)

  • Details about your enquiry or project

b) Automatically through website analytics (Google Analytics 4)

We use Google Analytics 4 (GA4) to understand how visitors use our website. This may include:

  • IP address (in anonymised form)

  • Device and browser information

  • Pages viewed and actions taken

  • General location (city or region level, not exact address)

This information is collected in an anonymised and aggregated form and is used only to improve the website and services.

3. How we use your personal data

We use your personal data only to:

  • Respond to enquiries and requests for quotes

  • Provide plumbing and heating services

  • Communicate with you about work we are doing or have completed

  • Improve our website and services

  • Keep basic internal, tax, and legal records

We do not sell your personal data or share it for marketing purposes.

4. Lawful basis for processing

Under UK GDPR, we process personal data under one or more of the following lawful bases:

  • Consent – when you contact us or accept non-essential cookies

  • Contract – where processing is necessary to provide a quote or carry out work

  • Legal obligation – where we are required to keep records by law

5. How long we keep your data

We keep personal data only for as long as necessary to handle your job.

Analytics data is retained by Google in line with our Google Analytics 4 data retention settings.

When data is no longer required, it is securely deleted.

6. How your data is stored

Your data is stored securely and accessed only by those who need it to carry out our work.

We take reasonable technical and organisational measures to protect personal data from loss, misuse, or unauthorised access.

7. Who we share your data with

We may share limited personal data with trusted third parties where necessary, including:

  • Squarespace – website hosting and contact forms

  • Google – Google Analytics 4, Google Maps, and Google Business Profile

  • Professional advisers such as accountants, where legally required

We do not share your data with any other third parties unless required by law.

8. Your data protection rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Ask for incorrect or incomplete data to be corrected

  • Request deletion of your personal data

  • Object to certain types of processing

  • Withdraw consent at any time

To exercise any of these rights, please contact us using the details above.

9. Cookies

Cookies are small text files stored on your device when you visit a website.

We use cookies to:

  • Ensure the website functions properly

  • Understand how visitors use our website so we can improve it

Types of cookies we use

a) Essential cookies (required)
These cookies are necessary for the website to function correctly and cannot be switched off.
They are used for things like site security and form submissions.

b) Analytics cookies (optional)
We use Google Analytics 4 (GA4) to collect anonymous information about how visitors use the website, including:

  • Pages visited

  • How visitors move through the site

  • Device and browser information

These cookies are only used if you accept them via the cookie consent banner.

c) Third-party and embedded cookies
When Google Maps or other embedded content loads, Google may place cookies or collect device information in line with its own policies.

10. Managing cookies

When you first visit our website, a cookie banner allows you to accept or decline non-essential cookies.

You can also manage or delete cookies at any time through your browser settings.

11. International data transfers

Some third-party services we use, including Google, may process data outside the UK.

Where this occurs, appropriate safeguards are in place in line with UK GDPR requirements, such as adequacy regulations or approved contractual protections.

12. Changes to this policy

We may update this Privacy & Cookies Policy from time to time. Any changes will be published on this page.

Credits

Web design and SEO by Jonny Holman.

Icons by Lucide — released under the ISC Licence.

Some images used on this website are by Evgeny Klimenchenko on Unsplash.